Vacanceole

Asserting a clear identity and positioning

Customer

Vacancéole, vacation rental specialist in France

Mission

Creation of the branding guideline,
Logo declination,
Displays,
Creation of customer toolbox / templates (Print & Digital),
Iconographic research,

Assert a clear identity and positioning. Create a solid, effective communication foundation.

Enhance the brand by meeting the expectations of a responsible, inquisitive clientele in search of new products at the best price, particularly through digital channels.
Enhance the user and customer experiences by proposing innovative tourism marketing in line with current and future civic and environmental values.
A branding guideline to get the vacation scene moving.

The promise of the very best in tourism, discovery, respect for nature and personal development.

The ambition is to improve the user experience and customer experience by proposing innovative tourism marketing in line with current and future civic and environmental values. This graphic promise is divided into 2 categories:
- the commercial brand for customers,
- Employer branding for Vacancéole's corporate communications.