Dupessey&Co

Establish a new employer brand identity

Customer

Dupessey&Co, international road haulier

Mission

Creation of the branding guideline,
Logo design,
Print media,
Displays,
Vehicles covering,
Iconographic research

Move from the image of a regional carrier to that of a European player in a highly competitive market.

Implement a new employer brand identity.
Give meaning and content through a new brand signature.
Draw up a charter of concrete commitments.

New name, new logo

All Group subsidiaries now carry the DUPESSEY&CO identity.
The logotype ensures immediate recognition of the brand by the reader. Its use must comply with certain precise rules to ensure color consistency and integration on different types of documents for all types of internal or external communication.
All this information and the rules governing its use are set out in the Group's branding guideline.